This post brought to you by Heineken. All opinions are 100% mine.
A few weeks ago I was watching television and the coolest commercial came on. I don’t generally get to see commercials because we DVR everything, but I caught this one by Heineken® – the Heineken Dropped Departure Roulette. Have you seen it? Apparently they set up a board at an airport and challenged people to just drop what they had plans, spin the roulette wheel, and then they have to go to the destination that shows up on the board. If they agree they leave immediately on their “Voyage”. When I so it I thought about how lucky they were and how adventurous and I immediately went to Facebook to share the video and tag friends like Zipporah from Champagne Living that I knew would do it in a heartbeat.
What I didn’t realize is that one commercial was just a part of a larger “Voyage” campaign that Heineken® had going on. Not only were some asked to just make last minute changes but others were tasked with becoming legends and their experiences were filmed for a series. For those of us who lived vicariously watching the videos and/or commercials on television we got our own chance to navigate our skills with a digital voyage by purchasing special packs of Heineken® and redeeming a code to play the online game. It’s really quite interesting and marketing genius with all the interest right now in survival shows on mainstream television. They did a great job with this too because I get caught up in each of the episode videos as I watch the persons journey.
Did you know that when prohibition ended Heineken® had beer on boats waiting to bring back to America and on April 11, 1933 Americans got to enjoy Heineken® again for the first time in over a decade? There is a lot to learn about the brand when you watch their stories on their website. It’s fascinating!
Subscribe to Heineken® YouTube channel
About Heineken®
The Heineken brand, that bears the founder’s family name – Heineken – is available in almost every country across the globe and is the world’s most valuable international premium beer brand.
I am ready to go and they had better spin someplace with a beach.
I’d love to go to some foreign land….wish they would ask me!