wordpress stat

Beauty Tip: Nexxus Color Assure Pre-Wash Primer #ColorAssure

Disclosure: I received product from Condé Nast to participate in this program. All opinions are my own.

Beauty Tip: Nexxus Color Assure Pre-Wash Primer

nexxus Collage

I spend a lot of money on highlights.  Probably more than I should, but I love my hairdresser and he knows exactly what I want so I guess it’s worth it.  Since I spend a lot of money getting my hair highlighted every six months or so I make sure I do whatever I can to keep it healthy and keep the color crisp.  One of my new additions to my beauty routine involves Nexxus Pre-Wash Primer and the family of Color Assure products.  Prior to being asked to try this for a couple months I had never heard of it before so it was worth trying. I’m happy to report that I’ve been able to tell a difference with my color this time around and my hair isn’t brittle on the ends like it has been in the past.

This new Nexxus Color Assure System if the first oil-infused color care system from Nexxus.  It provides two times longer color protection when used with the Pre-Wash Primer, Shampoo and Conditioner over an 8-week period versus non-conditioning shampoo.

What makes the Pre-Wash Primer work so well?

  • Almond Oil (locks in moisture and reduced breakage)
  • Coconut Oil (provides softness and elasticity)
  • Argan Oil (for shine and vibrancy)
  • White Orchid Extract (provides moisture and works to seal /protect hair by repelling water and keeping it from entering the core)

highlights (1 of 1)

Incorporating the Pre-Wash Primer into my beauty routine was simple. Each morning before getting in the shower I simply brushed my hair and then applied 4 pumps into my hand (for me personally the recommended 5 – 7 pumps was a bit too much).  I rubbed them together and started at the ends of my hair working up to the roots.  I loved the smell and how it made my hair feel soft, but I never applied too much to make it greasy or over saturated.  After applying the oil I simply took my shower and proceeded with washing and conditioning with the Color Assure shampoo and conditioner.  I didn’t wait any particular length of time and there was nothing more than washing and shampooing to complete the process.

The NEW Nexxus Color Assure System is the first oil-infused color care system by Nexxus, and it provides 2X longer color protection* Look for the Nexxus Color Assure Pre-Wash Primer, Color Assure Vibrancy Retention Shampoo, Color Assure Vibrancy Retention Conditioner and Color Assure Glossing Tonic in mass retailers, select drugstores and supermarkets nationwide.

For more information on the Pre-Wash Primer & the Color Assure products:

If you color your hair you should really try the new Nexxus Color Assure Pre-Wash Primer as part of the Color Assure System to keep for 2x* longer color protection and vibrancy.