Disclosure: This post is sponsored by Petcurean. All opinions are mine.
There has never been a more exciting time to be a pet owner! Petcurean just unveiled a new line of pet food called Gather that is certified, organic, uses sustainable ingredients and is non-GMO. This is really good news as many of us are scrutinizing companies more than ever for quality and safety. It’s good to know consumers are being listened to! Gather’s Endless Valley even carries the Certified Vegan Trademark which ensures the recipe is vegan and contains no animal ingredients or by-products and has not been tested on animals. It’s nice to have food options for pets that fall in line with your beliefs. Many pet owners are vegans and vegetarians and have been looking for good food options for a long time.
Recently, the pet industry descended upon Las Vegas for the industry’s largest tradeshow, SuperZoo. For pet lovers, you may not often think about innovation and trends in this $70 billion space – from toys to treats – but there is a lot of fun and interesting stuff happening. Our friends at Petcurean were there and shared the following trends with us.
Innovative Pet Products: There were lots of new products this year that are sure to tempt. We loved the cool air cot, which provides your fur kid some air flow for hot summer days. Ball launchers were a big hit for cats and dogs alike, and if you want to make sure your pets are safe and behaving while you’re away, this doggy cam will do the trick. A halo for blind dogs took a top award from the show, marrying functional with a bit of fun.
Big Brands Make a Move Into Pet Aisles: Pet care is a booming industry, and many mainstream brands are developing products to be a part of it: Burt’s Bees now offers a natural pet care line, and ECOS has developed a line of plant-derived pet cleaning products safer for pets, as well as the planet. We even saw dog waste bags from Glad!
Humanization of Pet Food: As society as a whole continues to eat healthier, and expect more sustainability and transparency in their food production, this expectation has also crossed into the pet world as well. All over the show floor, there were a lot of new products that touted everything from clean supply chain to natural ingredients. Petcurean led the pack with the introduction of GATHER, a new category of pet food crafted from certified, organic, non-GMO and sustainably produced ingredients. Including a sustainably fished and MSC certified cod recipe, a certified organic chicken recipe, and a certified vegan recipe, they are all perfectly blended and balanced to provide dogs and cats with premium quality, natural nutrition that is free from rendered ingredients.
With products like Gather and all the new innovations for pets, it’s really exciting these days to be a pet owner. It’s great to see big brands moving into pet isles and creating great new products that reflect consumer values. As more companies like Petcurean offer transparency and are able to demonstrate a clean supply chain that provides our pets with natural ingredients, consumers are becoming empowered more than ever to make the purchasing decisions they want. To learn more about Petcurean check them out online. You can also follow Petcurean on Facebook and Twitter.