The cannabis industry is booming, and CBD has become a major profit product category. Cannabidiol is everywhere in the form of oils, tinctures, topicals, vapes, buds, gummies, edibles, and more. Most major online advertising platforms, including search engines and social media, don’t allow CBD brands to advertise and promote their CBD products. This means that CBD brands need to find alternative ways to build their online presence.
Marketing and Selling CBD Online
CBD brands can’t use Google Ads to market CBD products unless the CBD is derived from the hemp plant, not the cannabis plant. It’s also forbidden to make any health claims about the use of CBD. It’s possible to advertise hemp-based topical CBD products on Facebook and Instagram; however, brands can’t advertise any CBD products that are consumed.
Another important advertising point is that brands can’t mention CBD on their landing pages, ads, copywriting, or e-commerce pages. Rather than mentioning CBD, brands can create advertising that shows the value of using products. Failing to advertise according to the rules and restrictions of search engines and social media platforms can result in getting your advertising or business kicked off.
A great way to advertise your CBD brand is to highlight your commitment to quality products and excellent customer service. Reputable CBD resources like Bloom&Oil are great for discovering the best brands and high-quality products. NuLeaf Naturals is the maker of America’s top full-spectrum hemp extract CBD oil. Not only can CBD users take advantage of a NuLeaf coupon for discounts at checkout, but the brand also features an assistance program that gives discounts to first responders, service members, those with long-term disabilities, and teachers.
All of NuLeaf’s hemp is sourced from Colorado farms that use organic practices and both subcritical and supercritical CO2 extraction. All CBD oils undergo third-party lab testing to ensure they are free of pesticides, heavy metals, solvents, and contaminants. The NuLeaf Naturals products line includes CBC, CBG, CBN, and delta-8 THC oils and softgels. Every bottle of CBD oil contains a full-spectrum CBD formula and organic hemp seed oil, and there are never any additives, flavorings, preservatives, or synthetic ingredients.
Display Advertising
Google doesn’t allow CBD ads; however, display advertising is an option. CBD brands can take advantage of different platforms that allow for display inventory on their websites. FieldTest is a platform that allows CBD advertisers to use ad space to build brand awareness and traffic by advertising inventory outside of the Google Display Network.
Google has a specialty program called Google Ad Grants, which provides up to $10,000 a month in free advertising for qualifying nonprofits. The digital marketing agency The Mather Group, LLC, gives an in-depth overview of what brands need to know about applying, maintaining, and benefiting from this grant program. When the ultimate goal is to drive brand awareness, build an online presence, and increase sales, it’s important to understand advertising best practices, how to increase traffic, and how to boost funding.
When it comes to advertising CBD products the right way, it’s a good idea to work with a marketing agency with years of experience helping industries of all sizes and budgets. The Mather Group can take your online presence to the next level by optimizing your marketing efforts so you can focus on business growth. From SEO and Wikipedia to pay-per-click retargeting and full digital strategy, working with the right marketing experts is the best way to boost sales and increase profitability.
Native Advertising
Native advertising is a digital ad placed on a publication where the ad doesn’t interrupt the user experience. Ads are embedded in the content and placed on third-party websites, although native platforms do have restrictions on what type of content can be promoted. Placing sponsored content on third-party sites is a great way to put products in front of millions of active web users and scale your brand awareness.
The restrictions around marketing CBD are ever-changing. CBD brands need to stay current and ensure their online advertising won’t risk their access to websites and platforms.
I sure wish it was easier to find. It has helped so much with joint pain.