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UNDERGROUND ATLANTA’S PEACH DROP ANNOUNCES BUDDING PEACH STAGE LINE-UP!


Enjoy a Family-Friendly New Year’s Eve of Peachy Proportions

WHAT: Peach Drop 2011 – New Year’s Eve Countdown

WHO: An eclectic array of local and national performers on three stages

WHERE: Underground Atlanta – Downtown Atlanta

WHEN: Friday, December 31, 2010 – Saturday, January 1, 2011

TIME: 11:00am on the 31st until 4:00am on the 1st

COST: FREE

Ring in a new decade with thousands of your closest friends at Underground Atlanta’s 22nd Annual Peach Drop! The

Southeast’s largest New Year’s Eve Celebration, locals and visitors alike brave the cold to watch the famed giant peach make its 58-

second descent from the top of the 138-foot tower of lights in an all-day, all-night, family-friendly celebration!

“There certainly isn’t a shortage of New Year’s Eve activities in our city,” explains Underground Atlanta General Manager, William P.

“Chick” Ciccaglione. “But many of these events are expensive and targeted towards young singles or couples. I believe Peach Drop has

been so successful year after year because we are able to provide the community safe, free entertainment that is as perfect for families

as it is for couples, singles and groups of friends of all ages.”

Festivities begin at 11:00am with a moonwalk, basketball throw, face painting and balloon art on Upper Alabama Street as well as kidfriendly

music on the Budding Peach Stage. And, new this year, enjoy exhilarating rides for young and old with Peachtree Rides’ “Expo

Wheel” (Ferris wheel), Bear Affair (spinning tea cups in Bear form) and more, for only $3 a ride! Check out Atlanta’s young talent as

they impress “Peach patrons” getting in the New Year’s Eve spirit early in the day*:

*As of December 13, 2010; schedule subject to change

11:00am – 1:00pm Coastal Talent Kids

11:00am Natalie Scott Seman

11:15am Ryan Williams

11:30am Alyssa Payne

12:00pm Eamonn Vickless

12:15pm Karina Simonis

12:30pm Peyton Propst

12:45pm Tyreke Thompson

1:00pm – 2:00pm TraVerse

2:00pm – 3:00pm Clevetta

3:00pm – 3:30pm Craig Perkins

3:30pm – 4:00pm Brittney Jones

4:00pm – 5:00pm Ziggy the Rockstar

5:00pm – 6:00pm A’lise Holiday

In addition to the Budding Peach Stage, enjoy the musical styling of locally and nationally-renowned acts on both the Kenny’s Alley

Stage and Main Stage, who will carry crowds into 2011, along with an explosion of confetti and fireworks at midnight! Those looking to

keep the party going, can celebrate into the night, as the bars, restaurants and nightclubs of Kenny’s Alley are open until 4:00am!

Kenny’s Alley Stage and Main Stage acts to be announced soon!

The 22nd Annual Peach Drop is a rain or shine event and is sponsored in part by AirTran Airways, Atlanta Convention and Visitors Bureau,

Coca-Cola, Comfort Suites Atlanta Downtown, Cooper Atlanta Transportation Services, Nuvo, Peachtree Tents & Events, Sheraton

Atlanta Hotel and The Sunday Paper.

For the safety and enjoyment of Peach Drop, Underground Atlanta asks that the following items NOT be brought onto the property:

Pets, bags, backpacks, coolers, picnic baskets, recording devices, roller blades, bikes, skateboards, lawn chairs, weapons and alcoholic

beverages (alcoholic beverages can be purchased on the property by patrons 21 years of age and older). Peach Drop 2011 is a rain or

shine event. To find answers to frequently asked questions, fun facts and up-to-the-minute information about Peach Drop 2011, please

visit www.PeachDrop.com or follow us on Twitter @PeachDrop.

(Press Release)

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