If you haven’t heard already the producer of “Amazing Race” will be casting a new program for Ford, “Escape Routes.” Six teams of two will compete to win $10,000 and two new 2013 Ford Escapes, and the series will be shown online, and possibly on broadcast TV.
The casting team will be here in Atlanta on January 14th to find social media savvy teams for the program.
I’ll be at the Hard Rock Cafe helping Ford find cast members who know how to talk about their experiences in social media, because the teams will be judged in part based on the “teams” following along with them from home, and they’ll need to be able to rally those teams to join in and help them with challenges from afar. Be sure to come prepared!
The casting in Atlanta is from 2pm-5pm at the Hard Rock Cafe.
Disclosure: I was hired by Ford as a social media consultant for this open casting call in Atlanta.
